Profitable TopLine Growth for Industrial Companies is proving to be an invaluable resource for growing
industrial firms above and beyond their current levels of performance. A quick note of the chapter line-up gives an idea
as to what to expect from this insightful volume.
| CHAPTER LINEUP |
| |
- Relearning How To Grow
- Outside-In Management
- Everyone is in Marketing
- Segmenting Industtrial Markets
- Assessing Industrial Markets
- Successful New Products
- The Consultative Sales Force
- Working With Industrial Distributors
- Knowing Your Costs
- Pricing For Profit And Position
- Top Management Leadership
- Winning Market Strategies
- Developing A Business Plan
- Evaluating A Business Plan
- Correcting Your Weaknesses
|
Book Introduction |
Chapter Line-Up |
Book Contents
Book Comments |
Book Ordering