Corporate Development Institute

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CDI
The Corporate Development Institute, Inc. (CDI) was founded in 1979 to serve the global new product development (NPD) and marketing needs of industrial manufacturing companies. Since its founding, CDI has specialized in organic growth for industrial high tech, chemical, medical, software, and business-to-business firms. Our client base is Fortune 500 corporations, European-headquartered companies and middle market firms.

The Best & Worst Industrial Marketing Practices:
How to Accelerate Profitable Top-Line Growth
Two Sessions:
  • March 24-26, 2010 [Closed]
    Charlotte, North Carolina
  • June 23-25, 2010 [Closed]
    Chicago, Illinois
2½ Day Workshop Agenda:
1.Why Everyone is In Marketing
2.Segment Industrial Customers
3.Assessing Industrial Markets
4.Customer Value Marketing
5.Couple Marketing and Engineering
6.Know Your Costs and Margins
7.Price for Customer Value and Profit
8.Developing Application Stories
9.Industrial Product/Market Launches
10.Develop a Focused Business Plan
 
Job Outcomes Approach to Drive Innovation!
Two Sessions:
  • September 14-16, 2010 [Closed]
    Charlotte, North Carolina
  • November 9-11, 2010 [Closed]
    Chicago, Illinois
2½ Day Workshop
Our proven front-end process and practical methods to develop and launch new products will significantly improve your top and bottom lines.

Preview a public session before arranging an in-house workshop!
Dr. Jim Hlavacek conducts many customized, in-house sessions of these two practical workshops across the globe to meet your company’s specific needs.
Responses to Public and In-House Sessions
After attending the public workshop with my marketing vice president, we did in-house workshops to develop our technical and commercial people’s skill sets.
Michael Galasso, President and CEO
BASF Chemicals
Terrific workshop! My whole business team benefited from the practical and proven practices.
John E. Culbertson, Vice President
Rohm and Haas
Many of our divisional cross-functional teams around the world have attended Jim’s in-house industrial marketing and new product development programs. The workshops have helped us become market driven.
Lee Banks, EVP and Operating Officer
Parker Hannifin
Call or email Dr. Hlavacek for more information about CDI’s in-house workshops
jhlavacek@corpdevinst.com