|
THE PROVEN
JOB OUTCOMES
APPROACH:
New product failure rates are too high in most companies and successful next
generation solutions are rare. The Improved Job Outcomes Approach transforms innovation from the vague "voice of the
customer", "fuzzy front-end" and ineffective launches to a rigorous and disciplined outside-in process that keeps
innovators immersed in the customers workplace.
This proven approach proactively captures important job needs and then designs
proprietary solutions for which customers will pay a premium. This practical approach focuses on the measureable
current and future job outcomes customers need. Our proven front-end process and practical methods to develop and
launch new products will significantly improve your top and bottom lines.
|
THIS NEW PRODUCT
DEVELOPMENT
WORKSHOP WILL:
 Describe why most
"new products" are tweaks, line extensions, me-too gap fillers, or failures. Explain why the
"voice of the customer" is vague and often inaccurate. Present a proactive
way to capture important unmet customer job needs in the workplace. Describe how to get
immersed in the customer's workplace and verify stated and unstated important needs in the value chain. Outline how the disciplined
outside-in job outcome process develops samples and prototypes faster. Accelerate the development
of next generation and breakthrough new products. Illustrate why Stage Gate™
is largely a tracking process that may inhibit new product success. Focus on fewer projects
with dedicated technologists, the right team chemistry and leadership. How to commercialize
and launch new products more rapidly and reduce time to adoption and profit. How to safely
learn from your new product mistakes and not repeat them. How to develop
sound front-end new product business cases. Why win-win value
propositions must be central to the entire new product process.
|