Job Outcomes Approach Case Studies
How Stihl, the German chainsaw manufacturer, develops the world best chain saws by learning about user needs for
improved performance and safety, trains qualified dealers and maintains high margins with patents and value pricing. How Miller Electric Welding,
an ITW Company, developed proprietary products that exceeded OSHA's reduced hexavalent chromium exposure levels, increased
user visibility, eliminated neck strain and improved welding productivity. How Cargoshell's
collapsible and patented sea cargo containers were developed by learning from previously failed designs, sharply defined
the constraints of handling and shipping containers, exceeded the global performance standards, and developed a compelling
win/win value proposition. How 3M has technologists
and commercial teams conduct sound new product field research, observe users, identify needed better job outcomes, and develop a
sound frontend business case with the necessary development, commercialization and launch programs.
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IN-HOUSE PROGRAMS
These case studies provide guidelines for implementing the
Job Outcomes Approach to innovation. For in-house programs,
teams apply the Job Outcomes Approach to projects from
their business units. Most companies send a
technical/commercial team to preview a
public session before engaging
Dr. Jim Hlavacek to conduct a
tailored in-house workshop.
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